Marketing Development and Recognition of DFH-4 Series Bus Satellites

AEROSPACE CHINA ›› 2017, Vol. 18 ›› Issue (1): 3-14.

Institute of Telecommunication Satellite of CAST, Beijing 100094

Online:2017-03-22 Published:2019-11-28
About author:ZHOU Zhicheng (1963 - ), received his Ph.D degree in spacecraft design from CAST. Professor ZHOU is the chief designer and project manager of the DFH-4 bus, director of Institute of Telecommunication Satellite, CAST.

Abstract

Abstract: In this paper, we examine the interrelation between innovation and commercial marketing using the DFH-4 series bus satellite as an example which customers are familiar with. Strategies in evolving satellite buses and key subsystem technologies without compromising on advanced innovations, favorable heritage and thorough verification are also discussed. Market development experiences with the DFH-4 series bus satellite are summarized and market recognition is reflected from the space insurance perspective.

Key words: Satellite communication, Market development, DFH series bus, Insurance rate, Market recognition

ZHOU Zhicheng, TIAN Ye, YU Hui. Marketing Development and Recognition of DFH-4 Series Bus Satellites[J]. AEROSPACE CHINA, 2017, 18(1): 3-14.

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ISSN 1671-0940

CN 11-4673/V

Marketing Development and Recognition of DFH-4 Series Bus Satellites

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