Abstract: In this paper, we examine the interrelation between innovation and commercial marketing using the DFH-4 series bus satellite as an example which customers are familiar with. Strategies in evolving satellite buses and key subsystem technologies without compromising on advanced innovations, favorable heritage and thorough verification are also discussed. Market development experiences with the DFH-4 series bus satellite are summarized and market recognition is reflected from the space insurance perspective.

Key words: Satellite communication, Market development, DFH series bus, Insurance rate, Market recognition